It’s important for advertisers to be in platforms where their audience is and it’s important for developers to make some kind of money from their investment. App Monetization is where their goals meet.
Today’s trend is mobile, it’s everywhere! That’s why, advertisers are there too. Accourding to e-marketer’s forecast, US advertisers will spend $129.34 billion in 2019, and its 66% is spent in mobile ads. Mobile ads can be a mobile web ad and in-app ad. Here’s another important statistic: Smart phone users spend more than 90% of their time inside apps. Therefore it makes more sense to invest in-app ads. Now let’s talk about why it is important!
Let’s start with app monetization’s definition.
App monetization: It’s a way to make money from an app. There are several types of mobile app monetization. You can use ad placement (ad unit tactics), work with an ad partner or use in-app purchases for your mobile app monetization strategy.
Why is it important?
It’s one of the most effective ad types. Like we said at the beginning of the article, it’s a great way for marketers to reach to their audience. People spend A LOT of time in their mobile phones and especially in their apps. So, it becomes an irreplaceable resource for marketers.
It’s the way developers make money. Let’s imagine you have two options ahead of you when you’re choosing an app. One is free and the other one is paid. If there isn’t a huge difference that you can notice, you choose the free one right? But a developer spent a lot of time and money in the app, so it’ expecting some type of revenue. App monetization is a way where both of this parties leave the exchange happy!
It’s a way to compete in the market. It’s hard for a paid app to compete with a free app. Also, to fix the issues of the app or increase its features, you need more work and money! Mobile app monetization is a way you can do this without losing your audience.
To get your app monetized, your app have to be worth it! We have a source that can help you: A Case Study About Reaching Top 10 in App Store. Its the story of an app’s climb to Top 10 spot in shopping category. Enjoy!