Exceptional speed, intuitiveness, simplicity and compatibility with the “mobile first” trend – all this makes Progressive Web Apps the undisputed future of the Internet. Examples of brands that have already implemented PWA show how important it is to make a smooth transition from a browser to an application.
The popularity of Progressive Web Apps is an effect of intuitiveness. When the mobile user dynamically changes websites and expects speed of action, typical websites become archaic. The responsiveness or mobile adaptations will not change the trend. The key to success in any industry is to keep the recipient. Obtaining a symbolic place on the screen of his smartphone is a goal for every brand. In this way, PWA effectively changes the way the Internet is used.
PWA – reasons for popularity
Progressive applications fill the space between standard websites and mobile applications. They use a combination of modern tools for this purpose. It is not only a possibility to operate in offline mode. The importance of push notifications is also growing. The result is the possibility to download a website as a shortcut to the home screen of a mobile device. In this way, the website looks and functions like an application. Convenience and comfort of use is a priority today – especially in the e-commerce industry.
Advantage of PWA over native applications
PWA is a guarantee of what you expect. This is security – HTTPS protocol is necessary – responsiveness, offline operation and speed. PWA is, of course, a set of functions that are typical for native applications. However, it provides more possibilities. This is due to a special cache system. An important feature is also offline access thanks to service workers. The whole product perfectly fits Google’s expectations. It combines desirable features: mobility, convenience, freedom for the user, good UX experience.
How PWA changes statistics
The implementation of PWA means better indicators in e-business – particularly based on online sales. The benefits are felt primarily by brands that previously had a bounce rate problem. The advantages of using Progressive Web Apps are felt by giants of e-commerce. The changes are particularly visible in the case of AliExpress. The use of PWA caused that the Chinese trading platform not only achieved – according to Google data – more than 100% increase in conversions in all browsers. Analyses showed that during each PWA session the user visited twice as many websites. The time spent by users on AliExpress increased significantly by 74%. Such results shocked the e-marketing industry.
The dynamics of change thanks to PWA applies not only to AliExpress, which is a tycoon. Other, smaller brands also have better results. The popularity of Trivago is an effect of positive UX – today Trivago has more users on smartphones than on desktops. Trivago’s PWA, similar to a native application, makes users much more involved in actions taken via the Internet – there are 150 percent more of them.
The example of Jumia, an e-commerce platform in Africa, shows how well PWA affects the problems of Internet connection stability. Low speed, weaker infrastructure, black holes on the Internet map is a problem for e-commerce. Jumia, after running PWA and operating also offline has a higher conversion rate and several times more users!
In this case, are mobile websites still needed? PWA has completely changed the vision of Flipkart.com. From the very beginning, this platform for e-commerce has been focused on mobility. Today, it is at the stage of closing this version of the website, because it is… not necessary. PWA involves more users, provides offline availability and better speed of action against the increased number of users. The most impressive thing must be the result of the time spent on Flipkart.com after the launch of PWA. It increased by over 300%. – is a result-dream for the e-commerce industry.
PWA – an investment that pays off
This is only a small list of brands that decided to implement PWA, and then were surprised to observe Google Analytics indicators. Examples from the e-commerce industry show that PWA is a real benefit. Investment in various applications is no longer necessary. PWA are becoming the future of Internet sales also due to Google’s assumptions. Their lightness, mobility, ease of use and speed of generating traffic will make them be rewarded with better positions. In this way, the costs of PWA will quickly ensure an appropriate and satisfactory return on investment.