How To Monetize Your Snapchat Account

If you want to be an influencer, you should know that it’s going to be a lot of work. Building an online brand comes off easy to some, but for others, it will not be a walk in the park. However, if you want to start creating content for the internet, there’s going to be many choices you have to make. The first one is the main social media platform to go on to.

It’s definitely not going to be as easy as you think it would be. There are tons of steps and procedures to do before you can completely dominate the entire process of Monetizing your Snapchat account. It is gonna take you lots of work. You can use the aid of the Pomodoro Timer to help you divide your time properly between working on your project and taking strategic breaks in between to ensure you get full efficiency with what you are doing.

Make no mistake: with the advancements of technology, cross-posting on different platforms can be as easy as posting an update on one platform. Instagram lets you post to your Facebook, and Twitter lets you cross-post and vice versa to Facebook as well. With Snapchat, it’s a bit different. 

Why Snapchat?

Among the many outstanding social media platforms nowadays, why choose Snapchat? Well, one of the top reasons is that most millennials, as well as Gen Z’ers, prefer the platform to be entertaining, a source of information, as well as shop in it. Although most social media platforms nowadays can be a great way to start your brand, if you are on the younger side of the spectrum, Snapchat is the place to be.

With Snapchat solely focused on timed photos and videos, you can easily promote your content, grow your brand, and start making some money. The chat feature within the app can also be weaponized to make your announcements, play promotional games, and other exciting stuff that you can think of. So how exactly can you monetize your Snapchat account? Here are some ways:

Build your brand

This is the most important part of the equation. To be able to make money off Snapchat, or any other social media platform, you should first know what your brand is. Are you a funny nerd? The good-looking jock? The heartthrob? Knowing what your brand instantly makes your content a cut above everyone else’s.

Like other social media platforms, views, likes, and shares are important for brands to be able to work with you. If you don’t have the right connections, you need to hustle by creating content that can become viral. Building your brand means that you have a tunnel vision of how you want your Snapchat to look at in one or two years’ time. And you know how to get there and what to do to get there.

Build followers

Once you’ve established the kind of content creator you are gonna be, it’s time to build your following. The first step to this is adding your friends from other social media. Let them know that you have a Snapchat account, and ask them to follow you. From there, search for similar content creators, influencers, celebrities, and fellow creatives to follow. 

One way of effectively and steadily growing your following is to put out content weekly. If possible, you can post twice or thrice a week in strategic times – that’s Wednesday and Friday afternoons for the amateurs – and constantly like, comment, and be seen. Make relevant people follow you – because when they do, you instantly increase your reach.

Know your niche

Most influencers think that their brand is their niche. This is a simplistic way of seeing things. Your brand is what people think when they talk about you. Your niches are the people, topics, and communities that you attract because of the content you’re creating. Say, for example, you want to be seen as “the pretty, nerdy girl”, then your niche would probably be nerdy guys and girls, teenagers, people who like comics and manga, etc. 

Knowing your niche is important because when you know who you are talking to, you create content for them that’s accurate and exacting. People always gravitate towards people they can relate to, have the same experiences, do the same things, and like the same interests. You can know more about your niche or demographic by studying who the majority of your likers, commenters, and sharers are.

Learn more about affiliate marketing

This is where it gets business-y. One of the many ways to make money off any social media platform is for brands and companies to notice you and get you to make posts about their products and services. There’s a clever way to do this without making it seem like an ad, and that’s affiliate marketing.

Affiliate marketing is simply the process of a business hiring you as one of their promoters. Snap Ads is the most popular way of earning via Snapchat so you need to know how it works. The “Swipe-Up” action is one of the most important gestures, as that can at least give you at least $1-3 per engagement.


Monetizing your social media presence will involve a lot of hard work. Most influencers will let you think based on their profiles that it’s not, but the reality is that these people do a lot of hustling and busting their asses. Prepare to hustle, and get to honing your video editing skills, creativity, thinking, and organizing skills. Good luck!