A company offering online marketing solutions requires keeping on toes to stay in the game. The needs change with the change of times, and so, learning about the newer trends is important to ensure that your marketing efforts are loaded with newness of thought and clarity of effect. To achieve all these, gaining knowledge is very much essential. As an online marketer, one has to be attentive to the cues present all over and around. One such reliable source of cues is the list of digital marketing influencers.
The digital marketing influencers are the one who have done great job in terms of creating awareness about the subject, offering time-relevant solutions to the problems or have managed campaigns that spelt success. So, here is how an online marketer can progress if he makes it a point to follow the top influencers of the season.
- Best practical solutions available
By following digital marketing influencers, you are not following them wherever they go, whatever they do. In fact, you read each and every snippet published by them on any aspect of online marketing. Their work is updated and full of practical solutions, which are not so easy to find elsewhere. The work worth following can be more valuable than any rulebook as it is churned out of the experience they have gained over the years.
- Chance to interact with the top brains
Online marketing influencers do not work one way. They do welcome questions and solve them too as per the requirements. Their open forums are valuable goldmine of knowledge where the participant enriches his knowledgebase with meaningful discussions with the best brains of the industry. Discussions involve everything from the topics talking about the target audience segmentation to the metrics of the campaign and give full view of what a successful marketing campaign is supposed to look like.
- Real life examples
Online marketing influencers have been there, done that. What they communicate is not a fancy fact, but the reality, something that has actually happened and that delivered results. A follower can interact with the influencer for understanding the limitations of the idea promoted and can also find how the success story can be repeated by tweaking in simple changes in the examples provided. Why certain factor played the role it played and how that factor will lose or gain the importance in coming times is something worth understanding for any budding online marketer.
- Full of reference material
While designing online marketing campaigns, the experts need some reference point. The seminars, discussion forums, blogs, whitepapers etc belonging to the influencers offer reliable reference material for enhancing the knowledge. Use of social media, formulation of smart marketing strategies, etc are some of the topics the learners can get help with by following the online marketing influencers.
- Business relevant advice
When you have the business related questions in minds, the influencers are able to answer them to your satisfaction, and give you valuable advice which is the result of practical as well as proven experience. You can get advice on SEO, Social Media, Backlinking, Site metrics, and on all other topics pertaining to online marketing. Thus, following the online marketing influencers works as the one stop solution for all learning needs.
Neil Patel, John Rampton, Jeff Bullas, Ann Handley are a few of the top 10 digital marketing influencers you must follow. Their work covers all the topics of online marketing and have huge fan following due to the meaningful insights they provide on such an interesting avenue of brand building. So, when the conventional tools of your arsenal are not working, just switch to these influencers and prepare yourself by following the correct direction provided by them.