Our reputations are things that we usually are careful about because we want to have people think positively about us, instead of negatively. With the internet, there’s another level of our reputations that we have to be concerned about. We have to be concerned about our online reputations. Maintaining our online reputations requires some management and the ability to make sure positive results show up first when you are searched for on the internet.
Online Reputation Management
Managing online reputation requires search engine results that are manipulated with SEO so that positive results about you, your organization, or your business will show up first when someone uses a Google search.
Creating positive search results that creates good online reputation management requires a few key steps. Create websites and make them search engine optimal, so they work for you when people search. Make good links for content related to you or your business. Definitely be aware of how social media influences the impression of you and your business, so maintain positive social media accounts. Don’t just put out search engine optimal websites and think that’s enough effort. Go back and check what pops up first about you and your business. Make sure it is the content that you want out there. Fix it and maintain it if the content you want to see first doesn’t crop up first in a search. Have regular content produced about you or your business with SEO aspects in mind, so you can influence search results in your favor.
SEO vs. Reputation Management
SEO and reputation management are different but also have the similarity of using search engine optimization to influence search results. SEO helps give a website a ranking in a search engine. Reputation management can change a perception about a brand, generally for the better. They somewhat work together, but they do have different meanings.
The Importance of Online Reputation Management
There are many different reasons for taking the initiative and starting to care about online reputation management. One of the main reasons to want to maintain your online rep is to increase the number of future clients you have or to create new business ties. You may also want to do it if you are trying to advance your career, if you’re running for office, and other personal reasons.
When you are trying to change your online perception, you can sometimes end up facing problems. If you or your business have a lot of bad or negative website content out there about you, it can make things go poorly and influence how people view you.
The only way to really make a good plan for your online reputation being built up properly is to give it time and attention. You may want to hire a professional online management company to manage your reputation.