Nowadays, no need to be a confirmed filmmaker to create great videos that will do their little effect on social networks. With a simple smartphone and some accessories, any marketing expert can become the new Spielberg, even if he has never touched a camera in his life.
First of all, let’s put things in context. Facebook and Snapchat both break the 8 billion daily viewers, while Youtube users, estimated at more than a billion, watch hundreds of millions of hours of video content every day. More importantly, it seems that this trend is not going to reverse, as the many studies on this subject demonstrate. Make use of the ready made video templates and make it easy now.
- Experts estimate that in 2017, 74% of all Internet traffic will be allocated to watching videos. It’s a safe bet that your competitors have already made every effort to take advantage of the windfall that this represents. A 2016 study by Web Marketing Video Council reveals that 61% of companies use video as a marketing tool, a radical change when we know that only a year ago, 66% of the companies surveyed said they did not use the software.
One thing is certain, more and more companies are realizing the potential of video content. The figures above have aroused your interest, but you’re not sure that a video-driven digital campaign can fit into your marketing strategy?
To learn more about this type of communication, we invite you to consult our practical guide. If you’re ready to create social media videos, here are 10 tips to get you started.
To tell a story, nothing must be left to chance
For a video to have a real impact on social media, nothing like an inventive, emotionally charged narrative. You want to become a source of inspiration, convince Internet users and make a mark? We will give you an infallible formula, choose a story that relates the triumph of an individual on difficulties that seemed difficult to surmount.
According to a study published in Harvard Business Review, the brain of a person viewing the story of a heroic act would release a substance called oxytocin, which increases its level of confidence, generosity, and kindness and of compassion. And what brand would not want these qualities associated with it?
To arrive at this conclusion, the creators of this study sought to know if a story in the form of video, and not of real face-to-face interaction, would be capable of generating the secretion of oxytocin. By comparing the blood tests performed before and after each viewing, they discovered that stories focusing on a central hero always generated the release of oxytocin in the body.
Write a real scenario. Your story must include an initial situation, adventures and a happy ending. Use this technique to captivate your audience: its success is scientifically proven.
Your camera should be as stable as possible
You would not send a brochure with a print defect to thousands of potential customers, would you? So why publish a flickering video? To make your videos professional, invest in a smartphone tripod.