If you found this article, you are most likely looking for an easy to read, easy to understand meaning of SEO (Search Engine Optimization), and you want it explained to you from an SEO Expert. If you’re trying to build a blog or an online business, then getting traffic is critical to your success. There are many ways to get traffic – you can pay for ads, engage in conversations on social media websites like Facebook and LinkedIn, or raise enough awareness for your site that people directly type in your URL. However, the most powerful method to get loads of traffic is through the search engines. Search engine traffic is both free and highly targeted. Potential customers will be coming to your website that are searching for solutions to their problems.
For your site to appear high in the search engine rankings so that you can get lots of free traffic every day, it is important to optimize your site. This is known as SEO (Search Engine Optimization). If your site isn’t properly optimized, then it stands little chance of outranking the millions of other sites on the Internet which have utilized proper SEO techniques. This means your site will be buried in the search engine rankings, and you’ll get little, if any, free traffic.
There are two main elements of SEO: on-site SEO and off-site SEO.
On-site SEO is the component that is most under the website owner’s control. Through trial and error, we have managed to determine that most important factors. Here are a couple of on-site factors you should pay attention to optimizing your website for the search engines:
Within the HTML portion of your website, you should make sure that your TITLE, DESCRIPTION, and KEYWORD meta tags are properly optimized for the search engines. You should also make sure that you use the header tags appropriately to target specific keyword phrases.
A crucial component of SEO is proper keyword research. You should make sure that the words you use on your site are words that people search for on the search engines for instance on YouTube. You want your keywords to have a high amount of searches, but ideally without a disproportionate number of competing websites. You should balance your use of these keywords throughout your site – not so much that your site appears spammy, but enough so that the search engines can clearly tell what it is about.
This is equally important for digital marketing, but it isn’t as much under your control, so you should seek to optimize your on-site SEO first. The main component of off-site SEO is inbound links. It is important to realize that not all links are created equal. Links from some sites are of a higher quality than links from other locations. It is also important to optimize the anchor text – the words that are displayed – in the links to your site.
SEO can be extremely time-consuming, but it is important to get it done for content marketing sake. If you don’t have the time or the knowledge to optimize your site correctly, then it is critical to find a good company or SEO Expert that does. You may have to pay a little upfront, but the extra profit you make will quickly pay you back.
The above methods describe the basic techniques that are fundamental building blocks to implementing SEO for any website. It is easy for anyone to implement such techniques for their website with the help of useful tools that are usually provided by any reliable web hosting service.
If you are looking to take your digital marketing knowhow to the next level, opt for a Digital Marketing Certification course. This will help you gain knowledge about the different techniques to use for marketing for unified digital platforms that span both web and mobile browsers. SEO techniques are also covered in such courses that help one to understand how such techniques should be implemented for a website. It definitely helps one to gain a comprehensive understanding of marketing a website or domain in a sustainable manner. As online marketing activities are ongoing tasks, it is beneficial for any website owner or designer to take up such a course.