In an increasingly connected world, so-called digital marketing has been gaining prominence in organizations of any size. Basically, digital marketing consists of communication actions made through the internet and other digital media in order to promote brands and products. This marketing aspect allows you to communicate with your audience in a personalized and direct way, often cheaper than other forms of promotion, such as advertisements on television or radio. Want to understand the importance of digital marketing for internet providers? Go for the internet marketing matters.
“Price” is one of the famous 4P’s of marketing and can be your main differential with the competition. A provider marketing professional who knows the market and its oscillations, the competition and also its services will effectively contribute to the price management in your company. With this knowledge and together with another financial professional, he will help in the definition of the prices of services taking into account also other factors like taxes, desired profit margins, among others.
The alignment between the marketing and sales areas can be powerful for your business. These two teams need to work together and be aware of the goals of your company. Feedback from marketing to marketing can bring powerful insights for campaign building, service combos, unique offerings, new relationship actions, and more. Marketing can go much further than creating advertising campaigns. This sector can think along with the sales strategy, how to elaborate a communication plan, creation of sales arguments for the team, among others.
Brand Management – Branding
Taking care of your brand is also very important. A well-designed visual identity conveys to the customer what the purpose of your company is and what image it wants to pass. You can apply your logo on graphic materials, on your website, pages on social networks, company car, technical team uniform, among others. In all these places, however, it must be carefully applied.
Besides the logo, branding conveys the essence of your company, that is, the purpose of its existence. From the website to the tone of voice and the service of your team with customers, all this tells you what position and what image you want to pass on to customers and the market.
Relationship with the market – Communication
It’s no use having the best service if you do not know how to communicate them to the market. Creating communication channels and being present where your customers are is essential. So, invest in a Facebook or Instagram page, keep your site up to date and create new points of contact with your brand. Here in the blog, we have published some tips for providers to improve their internet services , reach more people and retain customers.
However, sometimes, few professionals (or even one, as we mentioned earlier) take on all these functions. It is important to know which are priorities, according to the strategic planning, and hire staff according to demand. Many of them can be made without large expenses or hirings.
It is also necessary to deal with the marketing mix, or the 4Ps: product, price, place (distribution) and promotion (communication), thus elaborating a strategy that reflects the best value proposition for the consumers of its target market.