Everything that can be done on a desktop computer is now available on a mobile device, from opening an email to visiting your website or reading your content it’s all accessible within a small mobile screen. Mobile is the most only used as digital medium by consumers today but it also introduces a new set of challenges to marketers everywhere. Marketing through smart phones became increasingly popular in the early 1990s in Europe and Asia when businesses started to collect phone numbers and send off wanted contents. Over the past few years SMS marketing has also evolved as a legitimate advertising channel in some parts of the world. Mostly because SMS messages can be reaches very fast, hence a person reads them within four minutes, making them highly convertible.
Mobile marketing is about promoting your business through all available mobile channels and this includes mobile friendly websites and the various mobile markets but the most preferable by many customers are liftoff. The most important reason to maintain a mobile-friendly site is to create a consistent and engaging user experience and lift off does all those things for you. More and more people are using this site and make purchasing decisions. Many people are looking for information using their mobiles and statistics show that if they visit this website they love it and always visit again. This is all because of these two features.
- Affordability: No needs to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
- Distribution: Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising
To ensure that a mobile or web application is properly marketed, people often seek the services of mobile marketing companies like liftoff. Mobile is the most personal channel that exists in everyone’s pocket throughout the day which make is it incredibly important and durable.