In an age where websites are all-important, it’s absolutely crucial that you know when it’s time for your business to get a new one.
Although there is no official definition of the time to get a new website, there are some surefire signs that you’ve fallen behind in your business’ responsibility to keep its area of the internet up-to-date and fresh for its users.
So, if you can relate to any of the below signs, it may be time for your business to get a new website.
Your website isn’t responsive
Perhaps the most important indicator that you need a new website is that your website isn’t responsive. In an era where most people have more than one device with which they browse the internet (computers, tablets, mobile phones, etc.), there couldn’t be a more crucial time for your website to be responsive.
When your website is responsive, it will change the way it is displayed depending on which device it’s being viewed so that people who are using a mobile device will get an easier-to-use version.
However, if your website isn’t responsive, it hinders the visitor’s experience and, without a doubt, it will impact the number of leads your business generates.
If you’re unsure about whether or not your website is responsive, you can test it out here.
You prefer your competitor’s website
They say to not judge a book by its cover but, when it comes to your website, aesthetic is a massive contributant to whether or not a user will engage. If you want a user to have confidence in your brand, your website’s appearance must be up-to-date and, if your competitor has that down better than you do, it’s time for a new website.
We spoke to London-based web designers, Liquid Bubble who said: “Your website is at the forefront of your business so if there’s something that your competitor is doing better than you, you need to step up to compete.”
“The day that your competitor has a fresher aesthetic on their website, or theirs is easier for users to navigate, is the day that you’ve fallen behind. If you want to stay ahead of the competition, you need to say that through the appeal of your website.”
Your website doesn’t match your brand
As your primary marketing tool, it’s absolutely essential that your website matches and is consistent with your brand.
When it comes to your website, think about colours, images, phrases, and fonts: are they consistent with the rest of your brand? If you don’t already have set colours, themes, or fonts for your brand, then it’s time to choose some and stick with it.
In order for your clients and potential clients to fully trust and engage with your brand, it needs to be consistent and reliable. So, if your website doesn’t fulfill these necessities, it definitely time consider getting a new one that does.
If you’ve read this article and feel that your business is in need of a new website, check out this post on how to choose a web designer for some pointers on your next steps.