What Is Data-Aware Cloud?

You may have encountered the term data-aware cloud storage many times as you went over the sites of cloud service providers. You may have thought that this is just some marketing term or gimmick. The truth is it isn’t. Data awareness is not a concoction of some marketing team but a real concept in data monitoring with real technology implemented for it.

Data Awareness

Data awareness is described as a multidimensional visibility in storage. It’s like providing intelligence in content, users, and activity. It is different from cloud business intelligence, though. Basically, what it means is having the ability to know and monitor the data (and its activity) contained in storage, perform policy analytics, create content-optimised object storage pools, and do content indexing and search. It can also entail the ability to protect data from various threats.

In the context of data-aware cloud storage, like the example you will find when you click here, data awareness means not requiring a third party software tool to go over your data to get information about it and implement safeguards or protective measures. Cloud service providers that provide data-aware cloud storage already incorporate the monitoring, backup, and protection functions in the storage itself. This integrated data awareness continuously runs in the background as part of the storage system itself and is always ready to present various data insights on demand.

Is Data Awareness Necessary?

If you want to ensure that your storage is efficient and well-protected, having a data-aware storage system is the way to go. With it, you can get better protection from malware and ransomware and properly manage access to data. You can address legal and compliance requirements for the retention of data. You can also efficiently and securely manage your unstructured data assets. Moreover, having a data-aware cloud storage system simplifies the process of augmenting backup and disaster recovery as well as enable the streamlining of litigation and investigation scenarios.

It’s also worth noting that the efficiency brought about by data awareness can provide cost benefits. There are companies that can rightfully claim that their data-aware system can reduce storage costs for customers by 70% or more. This is because a data-aware system ensures that storage is done efficiently so sometimes the primary storage may be offloaded so you can avoid or defer the purchase of new storage capacity.

Having a data-aware cloud storage system makes a business or organization more agile. Because of the readily obtainable data insights, businesses can more quickly identify and respond to issues and risks. It also makes it quicker to respond to data litigation and audit processes. Additionally, it enhances the precision in identifying opportunities to more smartly manage and safeguard data and related digital assets. Ultimately, data-aware cloud systems can mean reduced risks, more cost-efficient storage expenditure, and the better overseeing of data audits and litigation.

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