Magento is a boon for e commerce industry thanks to the amazing features it brings along such as control, archive and modification of online activities in a simple yet efficient way. So if you are planning to build an ecommerce website or you already have one, SEO is something you just can’t ignore in order to ensure your brand visibility in SERP. The article will help you with an ultimate Magento SEO checklist you need for your website:
- Always remember www and non www are not same:
There is a huge difference in both of the terms, for eg, www.onlinestore.com and onlinestore.com will be considered as two different sites by search engines. This also means that it can cause your website duplicate content issue. So in order to update the Google that both of these are indeed the same website, you must make use of 301 permanent redirect on any of the one.
- Always change the Home page title:
You might have noticed that most of the Magento site owners don’t bother to change their by default Home page title, which is “Home”. But in order to keep yourself in good eyes of search engine, here’s how you need to replace the by default title with something more descriptive, go to Admin=˃System=˃Configuration=˃Design=˃ HTML head=˃ Default title and change it with something more descriptive and specific to your business.
- Default store description too:
While optimizing your website for search engines, you also need to change the default description. Add a description that holds the mandatory keywords and provides details towards what exactly you do.
To change this go to System=˃ Configuration=˃ Design=˃ HTML head=˃ default description
But the problem is when you add the description it is applied to all the pages thus leading to duplicate meta description issue. To avoid this, it is recommended to leave the space blank.
- Optimize product page URLs:
When you move to Stores=>Configuration=>Catalog=>Search Engine Optimization, you will find numerous options to optimize your website for search engines.
One such way to optimize is to add category in the product URL. It means rather than keeping your product URL as www.sitename.com/product/ change it to www.sitename.com/category/product/
It will give search engine better idea about the relevancy of the product. Also make sure to set the canonical url option set as “Yes” in order to avoid duplicate content issue.
- Add 301 redirect to every URL that is changed:
Lastly, there might be many pages on your website that no longer exist. If not redirected to some other page, they will add to dead links to your website and degrade user experience. To avoid the situation, you must add 301 redirects to all the dead urls so that the users are redirected to the most relevant pages. To do this, go to System=>Configuration=>Catalog=>Create permanent redirect for old URLs if URL key changed. Set it Yes to show search engine that the page is permanently moved to a new URL.
So, the list is huge and obviously, one can’t cover all of the points in a single post. I have mentioned here the most important steps one needs to follow.