There is an old age adage – local business need local solutions. In the current context too, it seems to hold true. This is because businesses which are localized and look out for sales from the nearby market try to attract customers from nearby areas by advertising their product. To achieve this SEO techniques can be useful and are often employed. When a business does a local SEO campaign, best techniques which are suitable for the place are mostly used by The Marketing Folks so that it creates a demand with the area. These techniques may be somewhat different from the ones which are employed generally for an SEO job. We look here at some of the 4 commonly applied local SEO strategies that seem to work well.
- Optimize Information – The content of the site is designed in such a way that in the first place, the name of the business is tried to keep similar to the domain name so that more customers can easily relate with the site. Care is mostly taken to mention the name, address and phone number precisely on each page of the site so that not much effort is needed to get in touch with the business. Further, relevant keywords are mentioned in the page titles along with the name and location of the business.
- Link strategy – In a local SEO campaign best technique also involves linking the site with different related sites and vice versa so that visibility is maintained. It is also beneficial to have a reference from any media or confirmed third party site so that it lends credibility to the business. Mentioning the link in the social media pages like facebook and twitter helps a lot in improving the rankings in an internet search. It is also a good idea to mention the site link in periodic newsletters and business updates.
- Social Media – When a business starts a local SEO campaign best techniques also involve the inclusion of social media. This is because if the customer is kept engaged on the social media, more likes and followers can be expected to happen that can reflect well in the search rankings. Any product update, giveaway or relevant customer information should be updated through the social media so that traffic keeps building up. Any query or feedback must also be answered by the business to help in the search rankings.
- Media efforts – For a successful local SEO drive best technique also include the involvement of a highly regarded news website’s coverage of the business. This can have long term benefits and the business can be expected to figure higher in a local search. Developing a rapport with local bloggers and the local media is also praiseworthy as that can help in local SEO.
Hence we can see that by putting these 4 strategies to work in an efficient way, a higher rank in the local search engine result page (SERP) can be obtained. While starting a local SEO campaign best methods are often suggested by the agency performing the SEO job which might not be local to the area for which the job is being performed. Hence, it is suggestible that the SEO firm also takes suggestion from any local source that might be useful for the job.