Lots of website owners have one PPC strategy and one SEO strategy, but in reality it is entirely possible to combine both strategies. This is because while they may be fairly different, they are both linked to searching. If you combine the methods, you can actually create a more successful search strategy.
Here are four reasons to combine SEO and PPC.
It Can Improve Your Visibility
Running an SEO and a PPC campaign will result in extra exposure on search engine results pages. Normally the top three results are PPC ads as this form of advertising does dominate both paid and organic search results, so combining the two methods is one of the best ways to push up your page ranking!
It Means You Can Share Data
Running a PPC campaign and an SEO campaign at the same time will give you twice as much data to look over. This makes it easier for you to work out which strategies are working well and which aren’t working, allowing you to tailor future campaigns so they are more successful.
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It Can Boost Your PR
No one likes negative PR, but it happens to most businesses at some point, and when it does, it can be very useful to have a combined SEO and PPC campaign. This is because a combined strategy will make it easier for you to reduce the damage as you have more control over the results page. For example, after the BP oil spill, BP paid for all PPC ads to show their clean-up efforts when anyone searched for the term “oil spill”. This made it much easier for them to improve their image.
It Can Help Improve Your Social Media Presence
Social media is a great way to boost your overall online presence – and we don’t mean posting on your own social media channels. You can also use PPC to place adverts on Facebook, YouTube and LinkedIn, helping you to reach more potential customers. This is a very effective form of advertising, but it is important to make sure that you tailor your social media advertising efforts so you reach your specific target audience.