The creative web agency you choose should offer a one-stop solution for diverse web design and marketing needs. Once you’ve decided to use the Web as the cornerstone of your marketing strategy, it will become necessary for you to embrace the entire gamut of marketing tools that the Web offers.
You should partner with an agency that offers a complete range of web marketing services, including website design, social media marketing, search engine optimization (SEO), pay per click (PPC) advertising, video production, and content production services. A company that possesses expertise in all these areas will be your best bet for a long-term partnership.
It’s important for your web agency to share your vision for your business, and vice versa. Since this is a long-term partnership and one that goes right to the core of your business, it is important for you and your agency to be equally committed to the partnership.
Use the preliminary discussions to identify the vision of your company, the main pillars of your business and value chain, your customer profile, the key performance indicators (KPIs), and the ethical values of your business.
Of course, you should also check with the agency if they can deliver the results you expect within your time and budget. If the agency is dealing with too many clients at the same time, chances are they might not deliver according to schedule or specifications.
Finally, it is worth the time to request the agency to show you samples of work done for other clients. This will give you a fair picture of the agency’s technical competence, creativity, and position in the industry.
One meeting with the agency is not sufficient to make a proper assessment. Request multiple meetings, including at least one with the designers/writers who will be managing your account. Knowing their personalities can result in better communication.