Over 62 000 Australian businesses are not online which hinders their bottom line and growth because their peers- those businesses that are online- are making more than $300 000 annually.
Even those that are online aren’t maximising on the growth and increased revenue they could achieve.
These steps should help get your business online and make the most of it’s digital presence.
Step 1: Build a Professional Website
Getting your business online all starts with building a professional website which acts as the home of your business online.
Your website should be interactive and professional. It has to load in 3 seconds, as studies show individuals will leave a website if it doesn’t load in those first 3 seconds.
Your website also needs to be easy to navigate and not as cluttered as you might think. The core rule is: your website should be easy on the eyes and the information customers and potential customers want and need should be clearly displayed.
Don’t have a customer leave your site to get more information, all the information they need has to be in front of them in a sophisticated form.
To ensure your business website meets the above criteria speak to someone specialising in web development and online marketing. Not only can you share your thoughts with them but they can advise you on what’s best for your business.
Step 2: Get Started on SEO
Part of increasing your businesses digital presence is making the most of SEO (search engine optimisation).
Now that you have that interactive and sophisticated website how are people going to know it exists? SEO- that’s how.
When modern consumers want to find a business they don’t turn to the phone book, instead they conduct a Google search, and that’s why SEO is so important. SEO will allow those potential customers searching for a business like yours the opportunity to find it through Google.
If someone were to search “Construction Businesses in Sydney” on Google and you happened to be a construction business ranked highly on Google you would have a better chance of securing that customer as opposed to someone that isn’t ranked on Google.
Getting your business ranked higher up on Google is hardly something you can do on your own that’s why it’s best to use an SEO agency that can get you the result you’re looking for. Just note that you should do research on the SEO agency before you choose to use them.
Step 3: Increase Your Social Presence
Part of your digital marketing strategy should be getting your business active on social media, as that’s where the majority of your potential clients are going to come from.
This can include setting up a Facebook page, Twitter account and LinkedIn profile. But before you decide to join any particular site you need to be sure your audience (potential clients) uses that site and wants to interact with a business like yours on that site.
A florist won’t get as much interaction on LinkedIn as she might on Facebook and Instagram. Even though there are many potential clients on LinkedIn it’s geared toward professionals engaging with other professionals for the purpose of networking.
Facebook, however, could be perfect as it’s encourages users to interact with businesses.
So before you decide which social media platforms to use you need to know where your potential clients are and if they’re most likely to interact with your business on that platform.
Step 4: Be True To Your Business
The worst thing you could do as a small business owner is have a disconnect between your brick and mortar store or business and your digital presence. Your digital presence should be an extension of your general business in the form of the online marketing steps highlighted above.
Do not overextend yourself as a business owner and lose sight of what’s truly important- giving your customers the best possible experience. Digital marketing is only a part of that- offering your business the ability to interact with potential clients online.